Be recognised for who you are on Google and in AI answers.

Help Google and AI understand who you are, what you do and when you’re relevant. We connect trusted facts across your website and profiles into one clear identity.

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Example people

01 / Find the gap

One name.
One identity gap.

Your work is out there. The connection is missing. Find where Google and AI lose the thread.

KnowledgePanel dashboard with Sentiment navigation, readiness, AI visibility, evidence coverage and prioritised identity gaps.
From scattered facts to clear next stepsSample workspace
02 / Connect the facts

Connect the facts.
Make the identity clear.

For professionals and brands: connect your website, profiles and evidence with structured identity data.

Your websiteOfficial profilesSupporting sourcesOne structured identity

A structured identity. A clearer introduction.

See how Google can bring a professional’s work or a brand’s story together.

Neil Patel on GoogleIllustrative capture
Example Google search result for Neil Patel

Public examples of search appearance. Not customer endorsements or promised outcomes.

03 / See the answer

Know what AI says.
See what it cites.

Does AI recognise you correctly? Read the saved answer, follow its citations and find the gaps.

KnowledgePanel AI visibility report showing observed answers and cited sources.
Observed answersLinked sourcesSaved checks
04 / Keep the journey

Your starting point.
Your progress, side by side.

Keep the Google result you started with. Compare it with later captures as you structure your identity.

Dated Google search capture for Neil Patel showing the observed panel and search results.
CaptureMonthly Google resultComparePrevious and currentKeep6 mo history
Why KnowledgePanel

Build the identity.
Then measure its presence.

Connect identity, sources and schema in one guided workspace. Then follow the evidence across AI answers and Google Search.

Swipe to compare →

KnowledgePanel and six AI visibility platforms: focus, audience, evidence and implementation
PlatformStarting pointWhat you seeHow you act
KnowledgePanelProfessionals & brandsStructured identityFacts, schema, sources, AI answers and a Google search journeyPublish structured identity facts and schema to enrich the information available to AI agents
Peec AIMarketing teams & agenciesAI search performanceVisibility, position, sentiment and share of voiceBrand fact-checking, source gaps and agent actions
ProfoundMarketing teams & brandsAI marketingAnswer engines, prompt demand and agent analyticsAI agents create and optimise marketing content
OtterlyAIMarketing professionals & teamsAI search intelligenceBrand mentions, citations and competitor coveragePrompt research, content audits and GEO recommendations
SemrushSEO & marketing teamsSEO & AI visibilityVisibility, brand perception and prompt trackingSite audits, competitor research and content creation
SearchableBrand teams & agenciesAI visibility & optimisationBrand coverage, source citations, traffic and page issuesContent creation, technical audits and an AI search agent
NIMTMarketing teams & agenciesAI search agent & trackingBrand mentions, source citations and competitor performanceAgent-led content, page changes and outreach in app or Slack
Sources & scope

Reviewed 6 Nov 2026. A comparison of documented product focus, not a feature-exclusion checklist. Features and plan access vary. KnowledgePanel’s structured identity workflow is built for individual people as well as organisations.

Explore the full comparison →

A clearer identity.
A clearer next step.

Customer perspectives on clearer identities. Illustrative quotes and portraits.

“My website and profiles finally tell the same story. I can see which identity gaps to work on next.”
Charlotte WhitmoreFounder
Whitmore Studio
“The value is connecting our business facts, then seeing how we appear across AI answers and Google.”
James FletcherManaging director
Fletcher & Field
“One place for my sources, structured identity and saved checks. A much clearer way to keep track.”
Amelia ShahIndependent consultant
Amelia Shah Advisory
Choose how to build

Your plan.
Your way forward.

Build and maintain your identity with Pro. Or work with an Identity Engineer on a scoped project.

Build & maintain

Identity Pro

Your workspace. Your guided plan.

2 months free with yearly
$79.99 USD / moTry Pro free for 3 days →$79.99 USD/month after your trial, until cancelled.
Have it handled

Identity Engineer

A specialist for your agreed project.

From $899 USD · one-timeHire Identity Engineer →Scope and total confirmed before payment.
Identity Pro and Identity Engineer feature comparison
What’s includedIdentity Pro $79.99 / moIdentity Engineer From $899
Build your identity
Who it coversOne person or businessAgreed person or business project
Facts & supporting sourcesGuided workspaceReviewed with your engineer
Schema, biography & profilesPrepare, review and publishPrepared within your agreed scope
Watch what changes
Identity & AI monitoringDaily approved-identity checksIncluded service monitoring
Google search journeyMonthly captures · 6 mo historyMonthly captures · 6 mo history
Evidence & next actionsSaved in your workspaceDelivery milestones and handover
Choose your support
ImplementationYou review and publishOur team carries out the agreed work
Knowledge Panel guidanceIncluded in your planProject review and claiming guidance
PaymentMonthly · cancel in BillingOne-time · scope confirmed before payment

Google and AI decide what appears. Full pricing & terms →

Close the identity gap

Make your next introduction clearer.

Start with your name. See what needs connecting.

Check my identity

Your industry. Your signals.

Find the profiles, sources and next steps relevant to your profession.

01Business leadersConnect your work, companies and public profiles.
02Finance & professional servicesBring your qualifications, memberships and trusted references together.
03Arts & entertainmentConnect your work, credits and artist profiles.
04Publishing & mediaLink your books, bylines, shows and press to the right person.
05Creators & public personalitiesMake your profiles and public coverage tell the same story.
06Research, health & sportConnect your qualifications, publications and career records.
Not sure where you fit?Choose your closest role. We’ll check your public sources.Run the free check

Know what to fix next.

Your sources. Your gaps. Your next step.

Find missing or conflicting details. Start with the most useful fix.

Know what to improve next

Save your report. Check again after your updates to see what changed.

Keep a reliable baseline

Find your identity gaps.

Start with your free check. See what to fix first.

Simple plans. A clearer identity.

Build it with Pro.
Or let us handle it.

Connect your identity for Google and AI. Choose a guided workspace or a specialist for your project.

Build & maintain my identity3 days free

Pro

Build and maintain one structured identity, with guidance at every step.

2 months free with yearly
$79.99USD / month

Billed monthly · One person or business

Try Pro free for 3 days

Cancel before your trial ends and pay nothing. $79.99 USD/month after your trial, until cancelled.

Your ongoing workspace
  • Structured facts & relationships
  • Schema, profiles & content
  • Knowledge Panel guidance
  • AI mentions, accuracy & citations
  • AI visibility over time
  • Identity sentiment
  • Google, website & schema checks
  • Google search journey
  • Press & PR opportunities
View every feature ↓
Do it for me

Identity Engineer

Your Knowledge Panel project, carried out by a dedicated specialist.

From $899USD · one-time payment

Scope and total confirmed before payment

Your scoped project
  • A dedicated Identity Engineer
  • Your person or business panel project, done for you
  • Website schema, profile alignment and content
  • Recognition review and claiming guidance
  • Agreed milestones and a clear handover
  • Your agreed panel live within 4–7 weeks, or a full project refund
View every feature ↓

Start with the evidence. Get your free check →

The details

Compare what’s included.

One identity. Choose the workspace or the specialist support.

Swipe across to compare plans →

Identity Pro and Identity Engineer features, implementation and payment
FeaturesIdentity Pro$79.99 USD / monthChoose Pro ↑Identity EngineerFrom $899 USD · one-timeChoose your project ↑
Build a connected identity
Identity coverageOne person or businessAgreed person or business project
Facts, relationships & sourcesGuided identity workspaceReviewed with your engineer
Schema & structured dataPrepare, review and publishPrepared within the agreed scope
Biographies & profile contentDrafts for your reviewPrepared within the agreed scope
Published website checksWebsite and schema checksInstallation review within project scope
Monitor the evidence
AI mentions, accuracy & citationsDaily approved-identity checksIncluded service monitoring
Google recognition & identity changesDaily monitoringIncluded service monitoring
Google search journeyMonthly captures · 6 mo historyMonthly captures · 6 mo history
Press, sentiment & opportunitiesReview mentions and opportunitiesOptional PR scope, quoted separately
Content refresh & next stepsPrepare updates in your workspaceAgreed delivery milestones and handover
Choose your level of support
Who implementsYou review and publishYour dedicated Identity Engineer
Knowledge Panel guidanceGuide and prioritised actionsRecognition review and claiming guidance
PaymentMonthly · cancel in BillingOne-time · scope confirmed before payment
Project refundNot a Pro subscription benefitAgreed panel live within 4–7 weeks, or full project refund

Monitoring begins after identity approval. Compare KnowledgePanel with other platforms →

Your Pro membership

Your identity changes. Keep the record current.

01

When your facts change

Keep roles, services, profiles and supporting evidence connected to the same identity.

02

When AI answers change

Review recorded answers, accuracy and citations. Compare what changed over time.

03

When new opportunities appear

Review press mentions, their tone and relevant PR opportunities.

04

When it’s time to update

Prepare fresh biographies, profile copy and articles. Review and publish your changes.

Approve your identity to start monitoring. Review and publish prepared content and schema on your official website; keep profiles and supporting sources aligned.

See how a Knowledge Panel can develop
Your identity, unfolding

Small beginnings.
A richer presence.

From a first result to a connected identity.

Sophie Carter · Example journey
✦

A first sign of recognition.

Your name, role and introduction begin to appear together. A small panel can be the start of a much clearer presence.

Search presenceFirst recognition
Sophie Carter
Mini panel

Sophie Carter

Entrepreneur · Founder

Sophie Carter, example founder
Official website

Sophie Carter is an entrepreneur and the founder of Carter Studio.

Entrepreneur · FounderCarter Studio
Recognition starts with the essentials.

A name. A role. A clear introduction.

The essentialsName · role · official website
First appearance
Keep building: website & schema → profiles → supporting evidence

Two months is a checkpoint after first appearance. Google determines when and how a panel develops.

Need PR or help with several clients?Optional support, quoted separately.

Discuss your scope →

A few useful answers.

What does Pro help me fix?

Fragmented information about you or your business. Pro helps you organise facts, relationships and sources into a structured identity, prepare matching website content and schema, and monitor how AI systems represent you. Knowledge Panel guidance remains part of your plan.

How does a structured identity help?

It connects who you are, what you do and the sources behind those facts. Publishing clear content and matching structured data gives search and AI systems more coherent information to interpret. Your private workspace prepares that information; review and publish it on your official website. AI mentions and Knowledge Panels are measured outcomes, not automatic results.

How is Pro different from an Identity Engineer?

Pro is a workspace for building and maintaining your structured identity, with content, evidence, schema and monitoring. You review and publish the changes. An Identity Engineer is a separately scoped, one-time service where our team carries out the agreed Knowledge Panel project for you.

Why keep Pro after the initial setup?

Your services, roles, profiles and public sources change—and so can AI answers. Pro helps you monitor those changes, review how you are represented and prepare your next corrections or content updates. You review and publish changes; the subscription supports ongoing maintenance rather than guaranteeing a ranking, recommendation or panel.

Can I try Pro before paying?

Try Pro free for 3 days. Cancel before your trial ends and pay nothing. Otherwise, $79.99 USD/month after your trial, until cancelled. Cancel in Billing. Your first charge date is shown at checkout.

How does yearly billing work?

Yearly Pro is $799.90 USD paid once per year after any eligible trial. That is ten monthly payments for twelve months of access: save $159.98 versus paying $79.99 each month. The rounded monthly equivalent is $66.66; your actual charge is $799.90 yearly. Cancel future renewal in Billing; access continues to the end of your paid period.

What is checked every day?

Your approved identity is checked for Google recognition, website and schema changes, AI visibility and press mentions. Results show their source and date. Review identity sentiment and relevant PR opportunities alongside your content and next steps. Unavailable checks are labelled; they never count as a negative result.

What might I see first?

A mini panel may show your name, profession or business category, and a short introduction. Sometimes an image or website appears too. Your dashboard tracks this first appearance separately from the additional details that may follow.

Could my panel become fuller around two months later?

It can. Around two months after your first appearance is a planning checkpoint. Keep your website, schema, profiles and publications up to date with your plan. Google updates panels using information across the web; images, profiles and more facts may follow. Timing varies, and a mini panel does not always become a full panel.

Does this guarantee a Knowledge Panel?

Pro helps you build and maintain your structured identity and follow your panel plan; Google decides whether and when a panel appears. With an Identity Engineer, we do the agreed work for you. If we can’t get the agreed panel live, we refund that project payment in full. This project refund applies only to Identity Engineer services.

What is the Identity Engineer refund policy?

If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. Read the refund policy →

What does an Identity Engineer do for me?

Our team carries out the agreed work for your person or business Knowledge Panel project: website schema, profile alignment, content preparation and recognition review. Claiming and identity verification stay with you on Google. Projects start at $899 as a one-time payment; your scope and total are shown before payment.

Do I have to buy PR?

No. PR is optional and quoted separately when relevant. Existing publications can support your plan. Paid distribution does not guarantee independent coverage or a panel.

Can I manage clients or a linked business?

Yes. Pro is priced per person or business. Your workspace can keep multiple identities and their shared evidence together. Ask about an agency quote for several clients.

Pro maintains your identity and tracks the evidence. Google decides whether a panel appears; AI platforms decide which entities to name and cite.

Find your profession. Get your plan.

Choose your role. See the profiles and sources that matter.

Artists

Stage identity and catalog trust

Resolve stage-name conflicts and connect music ecosystem sources into one trusted entity footprint.

Explore signals

Musicians

Credits, aliases, and production attribution

Strengthen MusicBrainz, Discogs, and rights-data consistency to improve recognition confidence.

Explore signals

Writers

Byline authority and publication trust

Connect bylines, author cards, and pen names to strengthen entity confidence across publishers.

Explore signals

Journalists

News attribution and author-card clarity

Improve newsroom schema, Muck Rack references, and award attribution signals for stronger identity confidence.

Explore signals

Authors

Book identity and publication metadata

Improve Goodreads, WorldCat, ISBN linkage, and Book schema quality for stronger entity integrity.

Explore signals

Influencers

Beyond social reach into entity trust

Turn audience attention into trusted off-platform authority signals that support panel eligibility.

Explore signals

Public Figures

Correction readiness and profile accuracy

Improve Wikipedia and Wikidata completeness while reducing wrong-entity and stale-info risks.

Explore signals

Entrepreneurs

Founder authority and entity unification

Strengthen founder identity across company records, coverage, and leadership profiles for better recognition.

Explore signals

Entrepreneurs signal model

Founder authority and entity unification

What Google evaluates

  • Founder-to-company relationship clarity
  • Consistent bios and leadership references
  • External citations from trusted business sources

Common blockers

  • Founder profile split across multiple variants
  • Weak linkage to company authority assets
  • Sparse third-party references

Fastest wins this week

  • Unify founder naming across all assets
  • Align company and personal profile references
  • Prioritize high-trust media mentions

Expected improvement range

Typical readiness movement for this pathway.

Typical starting range41-59
Typical optimized range72-87
Timeline to lift3-8 weeks
Recommended trackFounder visibility track

Before and after outcomes

Examples of score movement after prioritized execution.

SaaS Founder

Entrepreneur

Buildable
43→76
Founder-company linksSchemaAuthority mentions

Ecommerce Founder

Entrepreneur

In Progress
48→80
Profile alignmentPress signalsKnowledge references

Agency Founder

Founder

Panel Live
57→88
Brand linkageBio standardizationEntity integrity

Common questions for this industry

No. Reach helps discovery, but Google usually needs trusted third-party references, entity consistency, and structured identity signals.

Not always. Wikipedia can help, but many profiles improve first through stronger off-platform references and clean structured identity links.

Timing depends on your starting evidence and how quickly source updates are published. Your report identifies the work to prioritise and the signals to measure again.

Use your primary public identity first, then connect aliases so search systems can unify the same person across sources.

Yes. See your sources, identity gaps and next steps before choosing a paid plan.

Start with your free check. See what to fix first.

Start with a quick signal scan, then move straight into the best track for your industry.